Development of a social media and content strategy to promote wine tastings in Moscow. Visual identity and Reels production
Fully booked tasting groups 3 times per month
Building the personal brand of a luxury photographer. Website redesign, launch of viral content, and social media promotion
40K+ views — 1,500+ new followers — Increased demand for photoshoots in the premium segment
Social media management for an urban public space with an audience of 100,000+. Content strategy, interactive campaigns, contests, and coverage of events featuring public figures
15% increase in engagement rate (ER)
Urban Park in Central Moscow
Development of the agency’s strategy and positioning. Production of Reels using AI-powered tools
600K+ views — 550+ new followers from a single video
Event Management Agency BeHappy
Development of a marketing funnel and content strategy to attract clients for tours. Viral Reels and social media promotion
Advertising campaign launch in Yandex Direct targeting different segments: families, events, school groups. Search ads, Yandex Display Network (RSYA), retargeting, and lookalike (LAL) audiences
1,548 conversions with a budget of 489,971 ₽
Cost per conversion: 316 ₽ — CTR: 1.91% — CPC: 10.2 ₽
Creation and promotion of viral video content on Instagram. B2B communications with travel partners
Summer 2025 tour groups fully booked
Gastronomic tours in Italy Gusto Giusto
Lead generation for training programs via Yandex Direct. Search campaigns, Yandex Display Network (RSYA), auto-targeting, and interest-based sports audiences
1,548 conversions — Average cost: 316 ₽
Tennis and padel school Escape
Yandex Direct advertising setup: Search campaigns based on semantics (“bar / dancing / nightclub”), Yandex Display Network (RSYA), auto-targeting, and ads targeting competitor audiences
285 leads with a budget of 85,000 ₽
Average cost per lead: 289 ₽
Promotion of the restaurant through the owner’s personal brand. Content strategy, production of viral videos, and targeted advertising on Facebook and Instagram to promote events
CPC: $0.13 — Cost per lead: $0.21 — 100+ guests at events — Fully booked restaurant
Pizza restaurant in Italy La Bussola